PROJECT OVERVIEW
Nature’s Garden Probiotic Yoggies
Snack with Purpose
To celebrate the exciting new official partnership of Gotham FC x Nature’s Garden, Media2 was hired to design a halftime campaign that would launch at The Queens Classic, presented by Carmax – which ended up smashing the attendance record for NY women’s sports, with 42,175 fans inside Citi Field!
With a focus on wellness, we dove into the design exploration phase with the client to discover parallels between the sport of soccer and this bite-sized probiotic snack. Through a careful curation of concept buckets into a formal presentation of bespoke designs, Media2 was able to hit all the right markers – making the spot feel playful, zesty, and eye-catching to 40.
Find Nature’s Garden on the right sleeve of all official Gotham FC match kits, and find Yoggies in a store near you!
