
Black Pop
NBC
As the American sports betting industry continues to expand, revenue in the online sports betting market is projected to reach $14.30 billion in 2024. It has become a global phenomenon and its impact on the sports industry is undeniable. The demand for sports betting content on cable and digitally has grown. M2 began creating content for multiple sports betting sites beginning in 2020 for BetMGM and BET365 that includes full studio programs for cable networks to shorts on social media.