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PROJECT OVERVIEW

Brushstrokes of Care

Nurses spend countless hours caring for others. But sometimes thatʼs hard to see.

Using data as a creative driver, our friends at BBDO launched a campaign with GE HealthCare for National Nurse Day. The campaign commissioned artists to turn nursesʼ hours into brushstrokes to create ʻunfinishedʼ portraits of care—celebrating a nurse’s never-ending commitment to helping others.

m2 was BBDO’s post-production partner for the campaign, including editing, motion graphics, color grading, sound mix, and transcoding for the final display at Times Square’s Nasdaq Tower and also on social media.

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