Black Pop
NBC
PROJECT OVERVIEW
Brushstrokes of Care
Nurses spend countless hours caring for others. But sometimes thatʼs hard to see.
Using data as a creative driver, our friends at BBDO launched a campaign with GE HealthCare for National Nurse Day. The campaign commissioned artists to turn nursesʼ hours into brushstrokes to create ʻunfinishedʼ portraits of care—celebrating a nurse’s never-ending commitment to helping others.
m2 was BBDO’s post-production partner for the campaign, including editing, motion graphics, color grading, sound mix, and transcoding for the final display at Times Square’s Nasdaq Tower and also on social media.
